The Tags section in Go4WhatsUp allows you to label contacts for better segmentation and targeted messaging. Using tags, you can quickly organize your audience and send relevant messages to the right group.

What Happens Here

• Create tags such as VIP, Prospect, Pending Payment.

• Assign tags to contacts for easier segmentation.

• Edit or delete tags as your audience evolves.

• Use tags to filter contacts during broadcasts for targeted campaigns.

Benefits

• Simplifies audience segmentation.

• Helps send relevant messages to the right contacts.

• Saves time compared to manually selecting contacts for broadcasts.

• Improves WhatsApp marketing efficiency and campaign ROI.

How to Use Tags

1. Create New Tag

1. Click Create New Tag button.

2. Enter Tag Name and Description.

3. Click Save.

2. Manage Tags

• Use Action buttons in the tag list to Edit or Delete tags.

3. Assign Tags to Contacts

• Go to Contacts screen.

• Click the Tag button beside a contact to assign one or more tags.

Tag Listing Screen

Fields:

• S.No. → Serial number

• Tag Name → Label (e.g., “Prospect”)

• Description → Details about the tag (e.g., “New enquiries in Jan 2025”)

• Status → Active / Inactive

• Action → View, Edit, Delete

Use Case

Example:
A gym tags members as “Trial,” “Active,” or “Inactive.” During a promotion, the gym sends offers only to “Inactive” members to bring them back, improving engagement and conversions.

Tips & Best Practices

• Keep tags short, clear, and meaningful.

• Avoid overlapping tags that cause confusion.

• Regularly clean up unused or outdated tags.

• Use tags strategically for broadcasts to maximize response.

• Combine tags with WhatsApp chatbot flows for advanced automation.

FAQs – WhatsApp Contact Tags

Q1: Can a contact have multiple tags?
A: Yes, each contact can have multiple tags for better segmentation.

Q2: How do I filter contacts by tag for broadcasts?
A: When creating a broadcast, use the Tag filter to select the contacts associated with specific tags.

Q3: Can I deactivate a tag without deleting it?
A: Yes, you can mark a tag as Inactive to prevent it from being used temporarily.

Q4: Why should I use tags instead of creating separate contact lists?
A: Tags allow dynamic segmentation and save time. You can assign or remove tags without creating multiple static lists.

Q5: Can tags be integrated with chatbots or automations?
A: Yes, tags can be used to trigger automated responses or chatbot flows for specific customer segments.